How Apple Taz marks a step towards Sustainability?

Say hello to Apple Taz. Apple products contained almost 20% recycled materials in 2021, the highest percentage the company has achieved to date. Apple shared new details on its recycling programs today, along with some new features it’s offering customers ahead of Earth Day on April 22nd.

Apple, Recycled Materials and Apple Taz

In a first for any Apple device, recycled gold was used in the plating of the main logic board in the iPhone 13 and iPhone13 Pro, as well as in wire in the device’s front camera and rear cameras. When Apple’s recycling robots take apart one metric ton of iPhone components, according to the company, they can recover enough used gold and copper to avoid mining 2,000 metric tons of rock.

Apple also introduced a new recycling machine today named Apple Taz. The Apple Taz uses “shredder-like technology to separate magnets from audio modules and recover more rare earth elements,” Apple said in its announcement today. And after a makeover, Daisy, a recycling robot Apple introduced in 2018, can now take apart 23 iPhone models, the company said today. With their help, Apple says it was able to double its use of recycled tungsten, rare earth minerals, and cobalt in the fiscal year 2021.

Sustainability with Taz

Apple was not able to make quite as much progress on plans to reduce its carbon dioxide emissions. The company made a pledge in 2020 to reduce the planet-heating emissions by 75 percent this decade. But in 2021, its gross emissions rose slightly. The company tried to cancel out that rise in pollution through projects to offset or remove CO2 from the atmosphere, keeping its net emissions flat last year at 22.5 million metric tons of CO2 equivalent. Most of the company’s climate pollution comes from supply chains for securing materials and making its products. So Apple has pushed hundreds of its suppliers to make its products using clean energy.

To learn more about Daisy and Apple’s environmental initiatives, consumers will be able to check out “a new immersive augmented reality experience” on Snapchat on Earth Day. And from now until April 22nd, Apple says it will donate a dollar to the environmental nonprofit World Wildlife Fund (WWF) with each purchase through Apple Pay on apple.com, in the Apple Store app, or at an Apple Store. It’s worth keeping in mind, however, that a 2019 Buzzfeed News investigation revealed that WWF had financed park rangers accused of human rights abuses. Last year, the WWF expressed “deep and unreserved sorrow” for those abuses after a 160-page review corroborated Buzzfeed’s reporting.