Key Highlights
- 75 million U.S. Galaxy users gain access to Coinbase One and direct crypto purchases via Samsung Wallet.
- Global rollout planned, potentially reaching over 1 billion Galaxy users worldwide.
- The partnership aims to make crypto more accessible by combining Samsung’s scale with Coinbase’s trusted platform.
Samsung has expanded its partnership with Coinbase, enabling Galaxy Wallet crypto purchases directly within its native Samsung Wallet app. This marks a significant milestone in mainstream adoption of digital assets, combining Samsung’s massive smartphone user base with Coinbase’s reputation as a leading crypto exchange.
In the first phase, about 75 million Galaxy users in the U.S. will be able to buy and manage cryptocurrency through Samsung Wallet. As part of the integration, users will also receive free access to Coinbase One, a subscription service offering zero trading fees, higher staking rewards, and account protection against unauthorized access.
“Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto — starting with more than 75 million Galaxy users across the U.S., and soon around the world,” said Shan Aggarwal, chief business officer at Coinbase.
Global Rollout Expected
The companies plan to expand availability worldwide, with the potential to reach Samsung’s 1 billion-plus active Galaxy smartphone users. With Samsung accounting for about 13% of global smartphone ownership, according to BankMyCell, the partnership could unlock one of the largest gateways for digital asset adoption.
Coinbase CEO Brian Armstrong emphasized accessibility, writing on X: “This partnership will make crypto even more accessible.
Galaxy Wallet as a Digital Hub
Samsung Wallet, originally launched as Samsung Pay in 2015, was rebranded in 2022 to incorporate broader financial and crypto capabilities. By July 2025, it had already been introduced as a payment and deposit option for Coinbase accounts.
Now, with direct purchase functionality, the app cements its position as a comprehensive digital hub. Users can handle mobile payments, peer-to-peer transfers, installment options, and even digital identity services, alongside managing cryptocurrencies.
Drew Blackard, senior vice president of mobile product management at Samsung Electronics America, noted: “We want to allow users to explore and engage with crypto on a trusted platform, right from the convenience of their mobile phones.”
A Boost for the Crypto Industry
The Samsung Coinbase integration underscores how mainstream tech companies are moving deeper into the blockchain and crypto industry, creating easier pathways for adoption. For Coinbase, the move significantly expands its reach among consumers who may be new to digital assets. For Samsung, it strengthens the Galaxy brand’s positioning as an innovator in digital finance.
As the partnership rolls out globally, industry observers expect it to play a pivotal role in onboarding millions of new users into cryptocurrency markets, accelerating the next wave of Galaxy Wallet crypto purchases worldwide.