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    Monday, November 2

    COVER STORY

    Digital Version

    Larry Vine

    President/Director Reaction Distributing Inc.

    How Larry Vine built Reaction Distributing around a different way of thinking about waste handling In 1989, Larry Vine was hired by an equipment manufacturer with a straightforward assignment: increase sales and market share. What he discovered during his time there would eventually lead him in a very different direction. Vine saw that the company’s business model was missing something fundamental. The equipment itself was only part of the answer. What mattered just as much was how that equipment integrated into the customer’s entire operation.

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