Sunday red, paired with Tiger Woods, is more than simply a shirt. It is a trademark. On Monday in Los Angeles, Woods made the formal announcement of his “Sun Day Red” clothing collection with TaylorMade. The range will include shoes and clothes with a new tiger emblem that differs from his previous “TW” brand mark. The official launch date is May 1st.
This Thursday, when he tees off at Riviera Country Club for The Genesis Invitational in Los Angeles, Woods will make his PGA Tour debut. He will be sporting his new ‘Sun Day Red’ clothing and accessory line, which is made by his equipment sponsor TaylorMade.
In a statement, Mr. Woods said, “I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on how it was constructed.” “Over the years, there have been things I’ve done that no one has ever heard about. I’m prepared to reveal those secrets to the public.”
Since his Thai mother, Kultida, taught him red was his power color, Woods has worn some shade of red on Sundays throughout his career.
When Woods and his son Charlie competed in the PNC Championship in December, they put on Nike for the last time. It is said that he inked a $200 million, 10-year contract with Nike in 2013.
Shortly after making the cut at the Masters the previous year, Woods withdrew, and he didn’t play any more golf for the remainder of the year. Although he participated in Charlie’s PNC Championship and the unofficial Hero World Challenge, this week is his first real test since returning to the Tour. The third official tournament of the Tour season, the Genesis Invitational, with a field of 70 players and a cut that consists of the top 50 players, ties, and anybody within ten strokes of the lead.
Being a stand-alone brand, Sun Day Red will have its own designers, employees, and headquarters. Leaders in fashion and culture have joined Woods and TaylorMade to oversee the brand. Brad Blankinship, the president of Sun Day Red, was formerly in charge of companies including Quiksilver and RVCA.
Three days prior to Woods’ 2024 debut in the Genesis Invitational at Riviera, a PGA Tour main event that he is hosting, the announcement was made.