Jaslyin Qiyu, Founder of Mad About Marketing Consulting has always been a principled marketing leader when it comes to leading with empathy, being purpose-driven in whatever she does, and doing it with passion.
Her two decades of efforts leading marketing and communications across Asia Pacific, consulting independently since 2013 and serving as a mentor and advisor to start-ups and young to mid-career entrants alike sees her winning a few key awards in October and invited as a keynote speaker on platforms involving a global audience of talented leaders across every industry.
Jaslyin was recognized as the Global 200 Power Leaders in Marketing & Communications 2024 by White Page International in Dubai, followed by the Business Excellence Award for The Women Leader of the Year in Professional Services 2024 at the Asian-African Economic Forum in Bangkok and Top 50 Global Inspirational Women to Look Out For in 2025 by Titanium Magazine and Prodigy as part of the annual Global Women Empowerment Summit in the Philippines.
To round it off for this year, the boutique firm also garnered the Best B2C & B2B Marketing Consultancy 2024 – Singapore at the Corporate Excellence Awards, demonstrating the firm’s passion and commitment to delivering excellence to all their clients.
In the extremely competitive landscape of marketing, Jaslyin has carved out her own niche that sets her company apart from the typical marketing agency, bringing a unique blend of management consultancy and marketing strategy from a seasoned leader who has been leading transformation, change management and customer experience excellence from the ground up in various global MNCs.
As she quipped, “I bring an insider’s perspective as I know the ins and outs of a company’s processes, people and platform challenges, which often need to be addressed alongside their marketing challenges pertaining to brand proposition, martech, content, social and more. This empowers me with a balanced view of how it should connect together at a macro level and good understanding of how to solve the operational challenges on the ground.”
“It’s not all bells and whistles when I talk about marketing. It’s marketing + sales alignment and outcomes that bring the focus back to the customer and the problems we are trying to solve for.”
Her unique methodology of marketing consulting also means it cannot be replicated easily and she is able to grow with clients as part of their own journey, pivoting her approach accordingly as they pivot their own strategies along the way. Read more about her perspectives here.
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About Mad About Marketing Consulting
About Mad About Marketing Consulting In the dynamic B2B and B2C landscape, where every business seeks to carve its unique identity, Mad About Marketing Consulting transcends conventional marketing boundaries. Mad About Marketing Consulting is a boutique firm that offers B2B and B2C marketing advisory, go-to-market and market expansion strategies for corporates and SMEs across of Asia Pacific, working with a network of like-minded agency partners for execution and production.
Founded by Jaslyin Qiyu, a seasoned marketing and communications professional with over two decades of transformative marketing leadership experience in global MNCs, we are an advisor for C-Suites to help them maximize their marketing potential through strategic transformation for brand, customer experience, MarTech, content, communications, mobile and social. As part of our transformational strategy, we also help unpack your people, processes, or platforms challenges.
Mad About Marketing Consulting is driven by our people-centric values and passion for solving problems, thinking with empathy and acting with integrity to ensure better business and marketing outcomes. We are founded in 2024, led by our Founder who has been consulting independently since 2013.
For more information, visit madaboutmarketingconsulting.com