Supertron Electronics Pvt. Ltd. was founded in 1993 by visionary entrepreneur V.K. Bhandari. The company has grown from a small proprietorship venture into one of India’s leading IT and Telecom distribution houses, with a presence spanning 53 locations across the nation.
Headquartered in Kolkata and supported by a sales & marketing office in New Delhi, Supertron today serves as the lifeline of India’s technology supply chain, connecting over 15,000 channel partners with global tech giants.
From Humble Beginnings to National Leadership
Supertron’s story is one of foresight and resilience. The journey began in 1985, when a young V.K. Bhandari, popularly known in the industry as “VKB”, arrived in Kolkata to study Jute Technology. Sensing the dawn of the information age, he shifted paths, joining the IT sector and laying the foundation for his entrepreneurial future.
By 1991, recognizing the lack of a reliable distribution network in Eastern India, Bhandari founded Supermatic Computer, a small proprietorship focused on IT hardware distribution. His dedication to service and quality soon paved the way for a bigger dream.
In 1993, he launched Supertron Electronics Pvt. Ltd., with just three employees and a mission to bring world-class technology products to India.
Fast forward to today, Supertron stands tall among the top five national IT hardware distributors in India, with 1,464 employees, 34 full-fledged branch offices, 19 satellite offices, and 27 service centres across 29 states.
Phenomenal Growth & Strategic Expansion
Supertron has achieved remarkable growth of nearly 60%, supported by a robust distribution network and strategic alliances with over 20 multinational brands. Its FY 2016–17 turnover of ₹2,800 crores stands as a testament to its operational excellence and deep market penetration.
The company’s success is built on a dual strategy, acting as both a logistics partner and a market creator for vendors.
Supertron works closely with manufacturers, often serving as their national or regional distributor, depending on market needs. This hybrid approach not only drives growth but also adds immense value for partners, who benefit from the company’s unmatched reach and customer insights.
What Sets Supertron Apart
Supertron’s edge lies in its unmatched penetration, value-added distribution model, and people-first philosophy.
- Pan-India Presence: A strong footprint of 53 locations ensures accessibility and fast service delivery.
- End-to-End Support: From logistics to market development, Supertron serves as an extended arm for vendors, ensuring that every brand reaches the right customers.
- Customer-Centric Approach: Over 15,000 channel partners trust Supertron for consistent service, quick turnaround, and strong after-sales support.
- Service Excellence: Backed by 27 service centres, the company provides nationwide warranty, repair, and replacement services with a focus on transparency and accountability.
Mission & Core Values
Supertron’s mission reflects a human-centered business philosophy, placing people, ethics, and innovation at the heart of its operations.
- People First: To keep people at the centre in all aspects of business.
- Integrity & Transparency: To uphold a transparent work culture and ethical business practices.
- Innovation Culture: To foster free thinking, innovation, and empowerment at the workplace.
- Excellence: To fuel a passion for excellence in every individual.
This strong value system has guided Supertron’s consistent growth, ensuring long-term partnerships built on trust and performance.
Meet the Visionary Behind the Success
V.K. Bhandari, Chairman and Managing Director of Supertron Electronics Pvt. Ltd., is the driving force behind the company’s extraordinary rise.
With nearly four decades of experience, Bhandari has established himself as one of the most respected figures in India’s IT distribution ecosystem.
A founding member of the Computer Association of Eastern India (COMPASS), he has served in multiple leadership roles, including President and Vice President, between 1994 and 2006. His visionary leadership earned him several accolades:
- “Lifetime Achievement Award” by COMPASS (2010)
- “Bengal Corporate Award” by The Economic Times (2016)
Beyond Supertron, Bhandari contributes to industry development through his involvement in key organizations like TDAI, MAIT, BNNCI, and MCC.
Bhandari believes in a flat organizational culture where every employee’s voice matters and hierarchy never overshadows collaboration.
“At Supertron, we strongly believe that people are our most valued asset. Despite designations and business cards, the company, for all practical purposes, is a flat organization,” V.K. Bhandari says.
Empowering India’s Tech Distribution
Looking ahead, Supertron aims to strengthen its leadership in the IT & Telecom sector through value-added distribution and end-to-end technology solutions. The company’s roadmap focuses on:
- Expanding enterprise solution offerings to cater to large-scale digital transformation projects.
- Enhancing service excellence through technology-driven logistics and customer support.
- Forging stronger partnerships with global OEMs to bring the latest innovations to Indian consumers.
- Sustainability and inclusivity, ensuring that every stakeholder, including employees, partners, and clients, grows together.
Supertron’s vision for the future is not just about scaling operations; it’s about creating a smarter, connected India, powered by reliable technology access at every level.
A Legacy of Trust and Growth
From its humble beginnings in Kolkata to becoming a national technology distribution powerhouse, Supertron’s journey is a remarkable example of vision, adaptability, and leadership.
The company continues to uphold its founding ideals like trust, transparency, and service excellence, while embracing innovation to meet tomorrow’s demands.
With its strong leadership, dedicated workforce, and unwavering focus on customer success, Supertron Electronics Pvt. Ltd. stands poised to define the next chapter in India’s IT and Telecom growth story.
“Today, name any IT hardware organization of India and overseas—Supertron Electronics Pvt. Ltd. is a name to reckon with.”
About Supertron Electronics Pvt. Ltd.
Founded in 1993 by V.K. Bhandari, Supertron Electronics Pvt. Ltd. is a leading IT and Telecom distribution company in India with a presence across 53 locations.
Headquartered in Kolkata, the company partners with over 15,000 channel partners and represents more than 20 global brands, offering end-to-end technology solutions.
Guided by its vision to be the most preferred distribution and services partner in the industry, Supertron continues to drive growth through innovation, reliability, and people-centric leadership.
Company Details
- Company Name: Supertron Electronics Pvt. Ltd.
- Founding Year: 1993
- Office Locations: Supertron House 2, Cooper Lane, Off R N Mukherjee Road, Kolkata, 700001
- Official Website: https://www.supertronindia.com/
- Industry/ Sector: IT and Telecom Industry
Leader’s Profile
- Name of the Featured Leader: V.K. Bhandari
- Designation: Chairman and MD