The Value of LATAM Partnerships

Strategic alliances with partners in Latin America are not just about cost savings; they represent an expansion of horizons that redefines the tech landscape. By teaming up with counterparts in LATAM, North American partners not only ease competitive pressures in their local market but also tap into new creative and innovative opportunities.

So, why look towards LATAM? Currently, market saturation in North America and globally has brought companies to a tipping point where differentiation is key to survival. Partnering with LATAM offers a solution, providing access to a growing, accessible market with a workforce that complements and enhances existing capabilities. For instance, a recent report by McKinsey & Company highlights that companies expanding to Latin America can cut their operating costs by up to 25%, while boosting their agility and innovation.

While cost reduction is appealing, the real value of partnerships in Latin America lies in the agility and business opportunities they unlock. Key advantages such as nearshoring and resource adaptability are crucial to overcoming the competition faced by North American partners, who struggle for talent and reduce the chances of accessing qualified teams at competitive prices.

In this note, we will explore the key factors in defining an ideal partner and the benefits North American partners will gain by complementing their expertise with partners who understand regional operations.

The Challenge of Choice: How to Identify the Ideal Partner

Choosing the right partner in LATAM requires looking beyond credentials and experience. It’s about finding an organization that shares a similar vision and values and is committed to mutual long-term success.

According to Forrester, in its study “The Digital Transformation Services Landscape,” companies in Latin America are investing in the training and development of their human resources to stay competitive in the global market. This includes skills in cybersecurity, cloud computing, and digital transformation, which are essential for any tech project.

In the case of AW US, through strong alliances with Microsoft Dynamics business partners in the North America and LATAM markets, collaboration is fostered to expand service portfolios, meet implementation needs, and offer top-tier tech services, building long-term relationships based on trust and reliability.

“AW is the ideal match for any Partner or Customer rolling out their corporate blueprint in LATAM.   Our delivery teams are prepared to handle multiple country localization requirements and bridge the language gap between the corporate and local teams ,” emphasizes Sergio Cantore, founder of AW Global, a company with 30 years of experience specializing in ERP, CRM, and Power Platform solutions.

Multi-Country Projects: The Advantage of Being Present in LATAM

Moreover, executing multi-country projects is not just a matter of logistics but an opportunity to forge a more inclusive and diverse corporate identity. By working with multicultural teams, companies can leverage a variety of perspectives and experiences that enrich the creative process and decision-making.

In LATAM, there are different challenges when considering rollouts: there are 20 countries with multiple local currencies and electronic invoicing services, which not only require precise logistics but also a comprehensive strategy that considers the region’s cultural and linguistic diversity.

To achieve this, companies must comply with over 100 government reporting requirements and adapt to multiple NON ISO compliant banking interfaces, in addition to managing communication in local languages such as Spanish and Portuguese. With these challenges in mind, AW Global already has tailored solutions for the Latin American market and helps regional partners grow their businesses.

• Localis 365 is one such solution, adapting to the fiscal, tax, and legal requirements of more than 14 LATAM countries under a single configurable code in both Microsoft Dynamics Finance and Business Central.
• Another is Globalization LATAM: this solution was created by Microsoft, which chose AW as the ideal partner to co-create its own out-of-the-box localizations for Finance. This means that the ERP uses AW technology to quickly adapt to each country’s regulations, and its functionalities are already included in the price customers pay to Microsoft.

“Localis 365, our single code localization package for 14+ Latam countries, was a game changer for Microsoft.  It allowed Microsoft to increase their country coverage by 30%”, highlights Cantore on how AW US specifically addresses challenges alongside partners.

You can learn more about us and our expertise at www.awglobal.tech/awus. 

AW US Assets

• Single point of contact for the whole LATAM region.
• Teams that fluently bridge the language gap.
• Local requirement expertise.
• Single localization package for the region that reduces training and support efforts.
• Unified Electronic Invoicing Service for the Region.
• Unified Electronic Banking Service for the Region.
• 30+ Years Experience.
• 200+ Consultants.
• Local face-to-face consultants when required.
• ISO 9001 & ISO 27001 Compliant Processes.
• ISO 25000 Compliant Software Factory.