In the world of digital communication and visual storytelling, one creative agency stands apart — not just for the work it produces but for the philosophy that drives it. THEY VISUALIZE VALUE, known simply as THEY, has become a beacon for leaders and organizations seeking authentic, compelling communication that resonates across cultures and industries.
We sat down with co-founder Jolene Prins to explore the story behind the brand, the guiding principles shaping its work, and the exciting path it’s charting for the years ahead.
The Inspiration Behind THEY
The company, THEY VISUALIZE VALUE, was born from a convergence of personal passion and formative experiences. Its founder had long possessed an entrepreneurial spirit, even from a young age, starting small ventures that served as platforms to share her skills while creating opportunities for others.
“Even in my youth, I had an entrepreneurial streak,” Jolene Prins, also Managing Director and CFO, recalls. “I loved building small businesses — they were platforms where I could offer something meaningful and help others.”
A pivotal moment came during her first visit to India, where the co-founder was struck by the brilliance and potential of many local talents who lacked access to the resources needed to flourish. “It planted a seed,” she explains. “I wanted to start something that could help uplift others.”
When Jolene crossed paths with her future companion — a strategic, philosophically minded thinker working in a marketing communications agency — it wasn’t a matter of joining something that already existed. Both were actively searching for the right person to start something new.
He brought the sharp strategy and vision; she brought the builder’s drive to turn ambition into action. It was a perfect match. Together, they founded THEY: not just an agency, but a mission-driven platform combining depth with execution, vision with results.
How THEY VISUALIZE VALUE uses storytelling as a strategy
At the heart of THEY’s work is a commitment to storytelling, not just as a creative flourish, but as a strategic, human-centred approach to communication.
“Our goal is to help leaders amplify their reach through creative, authentic messaging,” Jolene says. “Storytelling is special because it connects on a personal level. It has the power to inspire and move people.”
This philosophy shapes everything THEY produce, whether it’s a keynote presentation, an annual report, or a marketing campaign. But it goes far beyond design.
Jolene explains, “When creating presentations, we don’t just design slides — we enter into a process of deep listening. We spend weeks, sometimes many months, talking to the leader behind the message. We practice every slide and speakernotes because our slides aren’t bullet points — they’re stories. Every image, line, and even dot is chosen with purpose. Nothing is random. Every element aligns with the narrative and adds meaning, often on a subconscious level.”
She adds further, “Personally, visualizing value means being intentional in all I do — refusing to settle for ‘nice’ or ‘good enough’, and instead making every detail count. Whether it’s a report, a keynote presentation, or a conversation, the question is always the same: Does it bring clarity? Does it resonate? Because that’s when value lands — and lasts.”
For the company, visualizing value isn’t just about hitting KPIs or delivering business outcomes; it’s about creating emotional resonance and clarity. It’s about making the invisible feel so that messages don’t just inform, they transform.
Balancing Creativity with Impact
Leading a creative-driven company comes with unique challenges, especially in a world where both artistic excellence and measurable outcomes matter.
For Jolene, the key lies in continuous learning and team empowerment. “I’m always reading, listening to podcasts, immersing myself in art and culture. This broadens my thinking and helps me stay sharp.”
She has also built a team of highly creative individuals, giving them the freedom to experiment and explore, but always within the framework of effective communication.
As a “clip-on” agency, the team members at THEY VISUALIZE VALUE embed themselves into client teams to deeply understand their culture, vision, and tone of voice. This enables the team to create work that is both highly original and perfectly aligned with each client’s authentic identity.
Building a Global Creative Culture Through Learning
What does it take to lead a creative company in today’s global market?
Jolene emphasizes the importance of continuous learning — not just personally, but across the entire organization. They actively support additional training for team members, helping the agency stay ahead of the curve in adopting new technologies and methods.
But there’s another key ingredient: cultural intelligence. With offices in New Delhi and Amsterdam, they have mastered the art of managing multicultural teams.
“It isn’t always easy,” she admits, “but I’ve developed many strategies over the years for bridging cultural gaps. This diversity has become one of our greatest strengths — it allows us to help clients create messaging that resonates globally.”
Jolene also prioritizes creating a workplace where team members feel heard, valued, and supported. With flexible work opportunities and a strong emphasis on well-being, THEY foster a culture of autonomy, creativity, and shared purpose.
Advice for Aspiring Creative Leaders
For those looking to lead with creativity, purpose, and integrity in today’s digital world, Jolene offers this advice: “Find your own authentic style of leadership and let your work speak for itself. There are so many voices online telling you what leadership should look like or how hard you should grind. But in the end, it’s your own vision and values that matter. Back yourself.”
What Fuels Innovation at THEY
One of THEY’s most powerful tools is its intercultural communication expertise. Working across two continents and multiple client markets, the agency has learned how to craft content that not only crosses borders but deeply resonates with diverse audiences.
They also pursue B-Corp certification, aligning their business practices with positive values like community upliftment and sustainability. While many of these principles were already woven into the company’s DNA, the certification process has opened new doors for making an even greater impact.
What’s Next for THEY?
As THEY look to 2025 and beyond, exciting new initiatives are on the horizon. The agency plans to expand its intercultural communication services, offering workshops and presentations that help business leaders manage multicultural teams more effectively, not as a challenge, but as a rich, untapped asset.
“The theme for me, both personally and professionally, is continuing to build bridges,” she reflects. “To grow in understanding and to do as much as I can to uplift as many people as I can.”
In an era of constant noise and fleeting trends, THEY VISUALIZE VALUE stands out as a company committed to depth, meaning, and authentic connection. Through its unique blend of storytelling, cultural intelligence, and purpose-driven leadership, THEY remind us that the most powerful messages are those that don’t just inform — they inspire.
About THEY VISUALIZE VALUE
THEY VISUALIZE VALUE is a creative agency specializing in helping leaders and organizations tell authentic, compelling stories through powerful visual communication.
With teams in Amsterdam and New Delhi, THEY blend deep intercultural expertise, strategic storytelling, and artistic design to create presentations, annual and sustainability reports, and campaigns that resonate globally.
Driven by a mission to uplift others and create meaningful impact, THEY work closely with clients as a “clip-on” partner, embedding into their teams to amplify their vision and voice. Their approach combines creativity, cultural intelligence, and purpose-driven leadership to deliver work that doesn’t just inform — it inspires.
Company Details
- Company Name: THEY VISUALIZE VALUE
- Founding Year: 2015
- Office Locations: New Delhi and Amsterdam
- Official Website: www.theyhaveawebsite.com
- Industry/ Sector: Strategic communication
Leader’s Profile
- Name of the Featured Leader: Jolene Prins
- Designation: Managing Director and CFO
- Brief Background & Experience:
Jolene began her career as a Credit Acceptor at Volvo Finance, where she advised clients on car loan applications by assessing financial situations — including income, expenses, and existing debts — to help individuals make informed credit decisions. This early role honed her precision, accountability, and understanding of how large organizations function.
However, despite gaining valuable corporate experience, she felt a deeper calling: the desire to make a more meaningful and creative impact on people’s lives. After building a solid foundation in the corporate world, she took the leap into entrepreneurship, eventually co-founding THEY, an innovative and strategic agency.
Today, together with her co-founder Tjaco Walvis, she leads projects that fuse clarity with creativity and strategy with purpose, thriving in roles where they can connect deeply with people, simplify complexity, and ensure ideas resonate with true impact — whether through communication, leadership, or design.