Key Highlights
- Tic Tac launches Tic Tac® Dr Pepper® Mints as a limited-time offering.
- The product blends Dr Pepper’s iconic 23-flavor profile into Tic Tac’s signature mint format.
- The collaboration rolls out at select retailers with nationwide expansion planned.
Two powerhouse names in confectionery and beverages are joining forces to introduce a distinctive new flavor experience. Tic Tac® has announced the debut of Tic Tac® Dr Pepper® Mints, combining the beloved mint’s signature refreshment with the unmistakable taste of Dr Pepper.
The limited-time release transforms Dr Pepper’s legendary 23-flavor blend into a compact, pocket-sized mint. Each piece delivers the soda’s recognizable taste in the classic flip-top packaging that Tic Tac fans have enjoyed for decades.
Bringing 23 Flavors Into Mint Form
According to Endri Shtylla, Marketing Director at Ferrero, the collaboration offers consumers a new way to experience a beloved beverage flavor.
By translating Dr Pepper’s complex blend, known for its subtle notes of cherry, caramel, and spice, into a mint, the brand is tapping into a growing demand for crossover flavor innovation. The product maintains Tic Tac’s familiar flip-top packaging, making it easy for consumers to enjoy the flavor on the go.
Designed for road trips, daily commutes, or quick refreshment breaks, the mints are positioned as a convenient indulgence that fits seamlessly into modern lifestyles.
Retail Rollout and Brand Expansion
Tic Tac® Dr Pepper® Mints are currently available at select retail locations and will expand to additional stores nationwide in the coming months.
The collaboration reflects a broader strategy within the packaged food and beverage sector, where legacy brands leverage partnerships to drive consumer engagement and social media buzz.
Brand Background
Tic Tac® was introduced in the United States in 1969 by Ferrero and has maintained its position as a leading mint brand for more than five decades. Ferrero, founded in 1946 in Alba, Italy, has grown into one of the world’s largest sweet-packaged food companies with a portfolio of more than 35 global brands. Some of the globally recognized brands include Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®.
Dr Pepper®, established in 1885 and now part of Keurig Dr Pepper, remains the oldest major soft drink in the United States. Its distinctive 23-flavor formula continues to attract a loyal consumer base across multiple product varieties.
Conclusion
The collaboration between Tic Tac® and Dr Pepper® highlights how established brands continue to innovate by blending nostalgia with novelty. As limited-time flavor partnerships gain popularity, this mint-and-soda crossover showcases how iconic tastes can evolve into fresh, portable experiences for today’s consumers.