SEO content is the driving force behind online visibility and business success in the digital marketing landscape. One company that has consistently set the benchmark in this field is Writing Web Words Inc. Founded by Ray Litvak in 2008, this Toronto-based copywriting agency has been empowering small and medium-sized businesses (SMBs) across North America with high-quality, people-first SEO content that drives results.
What sets Writing Web Words apart is its commitment to crafting customized, conversion-focused content that aligns with both search engine algorithms and human engagement. As AI transforms the digital landscape, Ray and his team continue to innovate, balancing technological advancements with the irreplaceable human touch.
The Vision Behind Writing Web Words
Ray Litvak’s journey began with a simple yet powerful realization—many businesses had exceptional products and services but struggled with online visibility. With experience as an e-commerce consultant at Yellow Pages, Ray identified a critical gap in SEO copywriting that prioritized engagement over keyword stuffing.
Writing Web Words was born out of a mission to help SMBs compete effectively online by producing content that connects, converts, and builds trust among customers for lasting relationships. Over the years, the company has refined its approach to match the ever-changing digital algorithms while staying true to its core philosophy. Ray says, “We write words that work—online and on the bottom line.”
Customized & Innovative SEO Copywriting Solutions
Unlike generic content mills, Writing Web Words Inc. specializes in tailored copywriting solutions that reflect each client’s unique voice and business goals. The company offers a range of services, including:
- SEO Copywriting for Websites: Crafting compelling content that enhances search rankings and engages readers for B2B and B2C websites.
- LinkedIn Bios & Profiles: Helping professionals build a strong personal brand.
- Business Blogging Services: Creating insightful, keyword-optimized, and business-focused blogs to boost authority and website traffic.
- Landing Page Copywriting: Designing high-converting pages that turn visitors into customers.
- SEO Copywriting Courses & Training: Equipping businesses with the knowledge to optimize their content in-house.
With an impressive 85% referral rate, Writing Web Words has built a loyal client base that values its strategic approach and measurable results.
Leadership Philosophy: Applying Martial Arts to SEO
Ray Litvak’s leadership philosophy is deeply influenced by his background in martial arts. As a black belt in judo and a former competitor and coach, he applies the principle of Seiryoku Zenyo—”good use of energy”—to his business strategies.
“In judo, you use your opponent’s energy to your advantage. In SEO, you work with the algorithms, not against them,” says Ray. His decision-making is strategic, adaptable, and evolving. He inspires his team by encouraging creativity, collaboration, and continual learning. This mindset has allowed Writing Web Words to stay agile, adapt to search engine updates, and continue delivering impactful results for clients.
Adapting to SEO and Digital Trends
SEO is no longer just about ranking for keywords—it’s about providing value, enhancing user experience, and staying ahead of market trends. Writing Web Words Inc. is at the forefront of these innovations, focusing on:
- Voice Search Optimization: Adapting content for the growing trend of voice-assisted searches.
- Mobile-First Strategies: Ensuring websites are optimized for on-the-go users.
- AI-Integrated Content Creation: Leveraging AI tools for research and ideation while preserving the human storytelling element.
“AI is a co-pilot, not the captain. It helps us move faster but can’t replace creativity, emotion, or the human touch,” Ray emphasizes.
Real Client Success Stories
The impact of Writing Web Words’ expertise is best illustrated through its client success stories:
- A Toronto-based clothing retailer saw a 200% increase in organic traffic and a 65% rise in new client bookings after a website content overhaul.
- A B2B software provider landed a Fortune 500 partnership thanks to improved online visibility and compelling copy.
Testimonials speak volumes about Writing Web Words’ effectiveness. One client stated: “Ray’s approach is results-driven, and his strategies meet the specific goals of businesses, ensuring measurable outcomes. What sets him apart is his flexibility—Ray doesn’t bind clients to long-term contracts, demonstrating his confidence in delivering value.”
Challenges and Resilience in a Changing Market
Like all digital businesses, Writing Web Words has navigated its share of challenges, including:
- Economic downturns that impacted marketing budgets.
- Google algorithm changes requiring constant strategy adaptation.
- The rise of Generative AI Search Platforms like Perplexity, SearchGPT, Google AI Overviews, and other Generative AI Search Engines challenging traditional SEO models like Google and Bing.
Through each obstacle, the company’s resilience has been rooted in agility, continuous learning, and an unwavering focus on client relationships. As Ray puts it, “The algorithms may change, but our commitment to quality content and service doesn’t.”
Future Innovations: AI-Driven SEO Training & Smarter Strategies
Looking ahead, Writing Web Words is embracing AI as a tool for enhancement rather than replacement. The company is rolling out AI-informed SEO copywriting training programs, equipping businesses with the skills to craft high-performing content in-house.
The team is also developing smarter strategies for AI search visibility, ensuring clients remain prominent in AI Overviews, Google search, and emerging search platforms like ChatGPT and Gemini. “We’re making sure our clients are visible wherever people search,” says Ray.
Community Engagement: Giving Back Through Knowledge Sharing
Beyond business success, Writing Web Words Inc. is committed to supporting the entrepreneurial community. The company offers free content strategy workshops for small business owners and donates SEO services to nonprofits. Ray also mentors aspiring copywriters, fostering the next generation of digital marketers.
Advice for Aspiring Copywriters
For those looking to make a mark in SEO copywriting, Ray advises:
- Learn the craft, but also learn the client: Understanding a business’s goals, voice, and audience is key.
- Write for humans, not just search engines: High-quality SEO content is important, but content that connects on an emotional level converts best.
- Stay adaptable: Digital trends change rapidly, and success comes from evolving alongside them.
“People buy from people, not algorithms,” he says, emphasizing the importance of human connection in marketing.
Vision for 2025 and Beyond
As Writing Web Words Inc. moves forward, the company envisions itself as a global leader in SEO content and digital strategy. The roadmap includes:
- Expanding SEO training programs to help businesses enhance their in-house content skills.
- Refining AI-assisted content strategies to maximize visibility in evolving search landscapes.
- Helping businesses grow online through high-quality, high-impact storytelling.
“The web’s only getting louder,” Ray notes. “We help clients cut through the noise to be heard—clearly and confidently.”
With a proven track record, a strong client-centric approach, and a forward-thinking strategy, Writing Web Words Inc. is undoubtedly one of the 10 Leading Companies to Watch in 2025. Ray Litvak’s expertise, combined with his dedication to innovation and authentic storytelling, continues to make a significant impact in the digital marketing space.
To learn more, visit www.writingwebwords.com or connect with Ray Litvak on LinkedIn.
About Writing Web Words
Founded in 2008 by Ray Litvak, Writing Web Words Inc. is a leading Copywriting Agency in Toronto, Canada, and across North America, dedicated to helping small and mid-sized businesses (SMBs) enhance their online presence. With a people-first approach to content, the company specializes in SEO copywriting, website content, LinkedIn bios, business blogging, and training programs.
Writing Web Words delivers customized, high-impact content that boosts visibility, builds trust, and drives conversions. With an 85% referral rate, the agency’s commitment to quality, strategy, and measurable results sets it apart in providing digital marketing services.
Company Details
- Company Name: Writing Web Words
- Founding Year: April 2, 2008
- Office Locations: Toronto, Ontario, Canada
- Official Website: https://www.writingwebwords.com/
- Industry/ Sector: Digital and Online Copywriting Services
Leader’s Profile
- Name of the Featured Leader: Ray Litvak
- Designation: Founder & Owner
- Brief Background & Experience:
Serial entrepreneur, SEO Copywriter, and Copywriting Agency owner helping SMBs [B2B and B2C] excel and grow vis-à-vis successful internet marketing and content strategies since 2008 and beyond.
Company Highlights
- Key Services/Offerings: SEO Copywriting, Website Content Development, Business Blogging, SEO Training Courses, and many more related online marketing services.
- Major Achievements or Recognitions: Rated among the Top 100 Professional Canadian Companies in 2025.