Peacock is increasing costs by $2 while the streaming wars continue

This summer, Comcast’s response to the streaming battles, Peacock, will see a $2 boost in subscription costs. Comcast’s NBCUniversal is leveraging the pricing increase to capitalize on the Summer Olympics in Paris, which will be broadcast on NBC’s television networks and streaming service.

New subscribers will be subject to the pricing adjustments as of July 18, one week before to the opening ceremony of 2024. The new prices will be visible to current clients on or after August 17.

The cost of the annual plans will increase to $139.99 from $119.99 for Premium Plus and to $79.99 from $50.99 for Premium. For new customers, the pricing adjustments will take effect on July 18. For current subscribers, the changes will take effect on or after August 17 at the beginning of their subsequent billing cycle.

The treks’ schedule coincides with the 2024 Summer Olympics in Paris, which are scheduled for July 26 to August 11. Every Olympic event will be streamed by Peacock, and the host of the “Call Her Daddy” podcast, Alex Cooper, has been brought on board to organize a series of interactive Olympics watch parties for the platform.

Comcast announced this week that Peacock, which exclusively broadcast the NFL wild card game in January, attracted 3 million new members in the first quarter. At the streamer, revenue climbed by 54% annually to $1.1 billion.

Peacock’s losses shrank to $639 million from $704 million in the same time last year. The streaming service would see “peak losses” in 2023, according to the company’s prior statement.

The streaming service debuted in 2020 in time for the Tokyo Summer Olympics, but the pandemic caused it to be postponed until 2021.

According to executives, Peacock’s exclusive NFL Wild Card game in the first quarter helped attract and keep more consumers than anticipated.

The streamer has also profited lately from being the first exclusive home of “Oppenheimer,” the box office success and Academy Award favorite from Universal Pictures.

Nevertheless, the company intends to keep utilizing its NFL alliance and sports programming. On September 6, Peacock will be the only platform offering live streaming of the Philadelphia Eagles and Green Bay Packers’ Friday night opener from São Paulo, Brazil.