How a Regional Insurtech Pioneer Is Redefining Trust, Scale, and Digital Protection Across LATAM
Insurance is undergoing one of the most profound transformations in its history. As consumers demand speed, clarity, and control, and as financial ecosystems deepen their digital shift, the insurance sector faces an urgent need for modernization.
Standing at the center of this transformation is Segurarse, an insurtech founded in 2011 with a bold ambition to make protection simple, secure, and seamlessly embedded into everyday life.
Today, Segurarse has evolved far beyond its origins as a digital broker. Operating across Argentina, Brazil, and Uruguay, the company has become “The Ecosystem Enabler”, the technological bridge connecting traditional insurers to banks, retailers, fintechs, and the broader 4.0 economy. Its platforms SEGUNext and SEGUWay now power some of the largest digital insurance operations in LATAM, setting the foundation for a new era of Open Insurance.
A Vision That Evolved With The Digital Economy
When Segurarse launched, the mission was straightforward: to digitize insurance access for the modern consumer. But as the company expanded regionally, it recognized a larger opportunity that would reshape its identity and future.
Gisela Menghini, the COO of Segurarse shares, “We realized insurers didn’t just need a digital broker; they needed a technology partner capable of connecting them to the new digital economy.”
This realization led to a strategic evolution. Segurarse shifted from selling policies to building infrastructure, enabling partners across industries to embed insurance naturally into their customer journeys.
Now, Segurarse is a regional insurtech platform that shapes how protection is bought, managed, and experienced through standardized APIs, intelligent automation, and a customer-first philosophy.
Overcoming Integration, Scale, and Compliance: The Biggest Barriers in Insurance
Developing a platform that connects insurers, banks, retailers, and fintechs is not a simple undertaking. The biggest challenge they faced was Integration complexity.
Traditionally, connecting with insurers required extensive negotiations, custom development, and months of testing. Segurarse’s breakthrough came with SEGUWay, its API Gateway, a standardized architecture that reduced integration timelines from months to weeks.
Gisela Menghini says, “Scalability is meant more than performance; it meant creating a unified architecture that could support multiple product lines across multiple countries without losing flexibility.”
Meeting regional compliance was equally critical. Segurarse’s emphasis on enterprise-grade security, PCI DSS certification (in process), regular KPMG audits, data-loss prevention systems, and rigorous vulnerability scanning set it apart in a sector where trust defines every customer decision.
Yet, the company acknowledges that these challenges aren’t unique.
The COO says, “Integration, security, and scalability are global challenges. What makes us different is our relentless commitment to excellence in solving them every day.”
The Foundations of Insurtech
In an industry where consumers often feel overwhelmed, Segurarse treats trust as a core product. Security isn’t merely a requirement; it’s embedded in the company’s DNA.
The company’s customer-centric ecosystem includes:
- MiSegurarse App that enables users to manage policies, payments, and renewals 24/7
- SEGUNext AI Assistant provides round-the-clock support
- Seamless embedded integrations within banks, retailers, and fintech platforms
- Automation systems that reduce human error and shorten response times
What ties all these elements together is transparency that is automated, instant, and frictionless. Insurance becomes part of the natural customer journey, not a complex afterthought.
“We don’t automate to replace people; we automate to serve people better,” Gisela Menghini explains.
A Multi-Product Approach Powered by Proprietary Technology
Segurarse supports a diverse portfolio of auto, home, life, ART, and SME (Pymes). Managing these products across three countries requires more than capability; it requires control over the entire technology stack.
This autonomy allows Segurarse to:
- Deploy updates rapidly
- Adapt instantly to new regulations
- Tailor integrations to each partner’s needs
- Scale geographically without restructuring
SEGUWay, the API Gateway, enables customized embedded insurance models for each ecosystem whether bank, retailer, or fintech without altering the core infrastructure.
But the true differentiator lies in Segurarse’s people. The team brings together insurance veterans and technology leaders from companies like Mercado Libre, Accenture, American Express, and Universal Assistance.
Gisela Menghini shares, “It’s where traditional knowledge meets digital innovation and that mix powers everything we do.”
Success Stories Across Banking, Retail, and Finance
Segurarse’s partnerships demonstrate the power of embedding insurance into the customer journey. Three examples stand out:
1. Banco Galicia: Transforming Insurance within a Digital Banking Giant
Galicia, one of Argentina’s largest and most innovative banks, needed to replace its legacy insurance platform. Segurarse co-created an end-to-end auto insurance ecosystem integrated across all Galicia channels (BGBA, NX, Galicia+).
Results included:
- Instant policy issuance
- Higher renewal rates
- Increased revenue
- Real-time quotations from multiple insurers
Most importantly, customers now choose and manage coverage within the same app they use for daily banking.
2. Santander Consumer: Scaling Extended Warranties Nationwide
With over 180 physical branches, Santander Consumer required a scalable system for nationwide warranty sales.
Segurarse integrated its API framework to:
- Enable rapid quotation and issuance
- Maintain operational reliability
- Expand product availability across all retail locations
The result was a seamless, scalable model that strengthened the customer experience across the country.
3. Argentina’s Largest Retail Group: Insurance Embedded into Loyalty & Payments
With millions of customers using its loyalty and payments ecosystem, the retail giant integrated Segurarse’s embedded insurance into its digital channels.
Customers now access coverage instantly at checkout or within the app. This partnership exemplifies how insurance becomes an effortless part of everyday transactions.
A Culture Built for Innovation and Inclusion
Inside Segurarse, culture is a strategic asset. The team blends:
- Cross-functional squads
- Agile processes
- Continuous experimentation
- A strong sense of meritocracy
The company also embraces diversity. In just a few years, female representation in the IT team grew from 12% to 30%. Leadership comes from diverse industries, bringing new perspectives to insurance innovation.
Gisela says, “To innovate, we must welcome people who think differently.”
Technology That Sets New Standards: SEGUNext and SEGUWay
Two technological engines drive Segurarse’s evolution:
SEGUNext: AI That Improves Performance at Scale
The company’s proprietary AI platform delivers measurable impact:
- 27% higher collection conversion
- 11% increased retention
- Reduced delinquency and faster recovery
SEGUNext combines predictive analytics, NLP, and intelligent workflows. But its purpose is not to replace people: it’s to amplify human capability, freeing teams to focus on strategic and customer-centered tasks.
SEGUWay: The API Backbone of Open Insurance
SEGUWay is the interoperability layer connecting insurers, banks, retailers, and fintechs across LATAM. It eliminates complexity by providing standardized APIs that:
- Reduce integration timelines from months to weeks
- Connect multiple product lines seamlessly
- Enable embedded insurance across industries
Together, SEGUNext and SEGUWay form the foundation of Open Insurance in Latin America, allowing traditional insurers and digital ecosystems to operate as one.
Adapting to Regulation, Consumer Expectations, and Market Shifts
Regulation in insurance is constantly evolving, but Segurarse sees compliance not as a barrier but as a competitive advantage.
Its strengths include:
- Complete ownership of its technology stack
- Fast adaptation to regulatory updates
- Transparent audits and certifications
- Regional presence offering multi-market insight
“Compliance, security, and ethics aren’t cost centers. They are strategic advantages that build trust,” The COO suggests.
Scaling with Partners, Not Just Products
Alliances power Segurarse’s growth:
- 63% of new policies (2021–2025) came from partnerships
- 179,000 embedded insurance policies issued through partners
- Renewal rate between 75% and 79%
- Retention above 73%
- 65% recovery of rejected payments powered by AI
Segurarse’s customer base is strong and stable. 99% of policyholders are between 18 and 55, and 87% pay via credit card, ensuring predictable, low-risk collections.
Each successful integration becomes a template for the next, creating a regional multiplier effect.
Advice for the Next Generation of Insurtech Leaders
Segurarse’s leadership offers clear guidance for those shaping the future of insurance:
- Technology should empower — not replace — human trust.
- Deep industry knowledge is essential.
- Security is a business enabler, not a cost.
- Real transformation comes through collaboration, not disruption.
- Owning your tech stack accelerates innovation.
- Embedded ecosystems are the future.
- Grow with purpose and integrity.
Gisela mentions, “Insurance exists to protect people. If technology doesn’t make that protection more human, it fails its mission.”
A Future Defined by Open Insurance
Segurarse is not just adapting to the future of insurance; it is building it. With its combination of technology, trust, and collaboration, the company is establishing the interoperability layer of insurance across Latin America.
From API-led ecosystems to AI-driven customer experiences, Segurarse is proving that protection can be simple, connected, and profoundly human.
This is more than insurtech innovation; it’s the architecture of the next insurance era.
About Segurarse
Segurarse is a leading LATAM insurtech transforming how insurance is delivered across Argentina, Brazil, and Uruguay.
By integrating AI, APIs, and embedded insurance, the company acts as the technological bridge between traditional insurers and the digital economy. It powers a faster, smarter, and more human insurance experience.
Company Details
- Company Name: Segurarse
- Founding Year: 2011
- Official Website: https://segurarse.com.ar/
- Industry/ Sector: InsurTech
Leader’s Profile
- Name of the Featured Leader: Gisela Menghini
- Designation: COO
Company Highlights
- Key Services/Offerings:
Embedded Insurance Solutions – Integration of insurance directly into partner journeys (e-commerce, retail, banks and fintech ecosystems), enabling frictionless protection experiences.
SEGUWay API Gateway – Proprietary middleware connecting insurers, banks, retailers, etc.. through standardized APIs for quotation, issuance and policy management
AI & Automation Suite – Includes SEGUNext, an AI-powered virtual assistant for collections and customer interaction.
Comprehensive Lifecycle Management – End-to-end coverage from quotation to renewals and claims, with omnichannel access via MiSegurarse mobile app.
Open Insurance & Ecosystem Enablement – A platform model facilitating interoperability between insurers, insurtechs, banks, and retailers.
- Major Achievements or Recognitions:
Regional Leadership in Insurtech 4.0 – Featured by INSURTECH CIO as a “Pioneer of Insurance Transformation in the 4.0 Economy,” for bridging traditional insurance and digital ecosystems
Tier-One Strategic Partnerships – Integrated digital insurance for Banco Galicia, Santander Consumer, and other leading institutions, redefining the embedded insurance model in LATAM.
Business Impact with AI – +27% collection conversion, +34% higher contact rate vs. human agents, −18% early delinquency, +11% retention, and a 65% recovery rate on overdue balances
SEGUWay Market Leadership – Over 30 insurers and 10 business sectors integrated via one API; one of the most recognized as the most advanced embedded insurance distribution gateway
Compliance Excellence –KPMG audits completed and PCI DSS certification underway, Segurarse among LATAM’s most trusted insurtechs.
Sustained Growth – 179,000+ embedded policies issued (2021–2025) and a 75–79% renewal rate.