On Earth Day 2022, climate changes and its impact have been the major topic of concern for activists and individuals worldwide. On one hand, major brands and large tech companies focused on preaching how sustainability is the need of the hour, several social media platforms, on the other hand, were focused on advocating climate changes and its increasing impacts on the present generation.
In one such instance, the popular microblogging platform ‘Twitter’ announced its take on misleading ads on climate change denial.
Twitter’s take on the Issue
Recently, Twitter announced a ban on ads that promote denial in climate deterioration. The microblogging platform said misleading advertising that contradicts scientific consensus on the crisis will not be permitted on the platform under its policy on inappropriate content.
In a blog post, some of the leaders from the company’s sustainability team wrote: “We believe that climate denialism shouldn’t be monetized on Twitter, and those misrepresentative ads shouldn’t detract from important conversations about the climate crisis. We recognize that misleading information about climate can undermine efforts to protect the planet.”
Twitter’s Address of Climate Changes
According to Twitter, it will assess whether the ads break the rules based on reports from authoritative sources, such as the United Nations’ Intergovernmental Panel on Climate and its changes. The company added that, in the months ahead, it will share more details about its “work to add reliable, authoritative context to the climate conversations happening on Twitter.”
This move builds on some other measures Twitter is taking to address the climate. By the end of 2022, Twitter aims to only be using carbon-neutral power sourcing at its data centers. It also joined the EU climate pact earlier this year. Among other things, Twitter committed to switch to renewable electricity at its leased operations in the bloc and to increase its investments in carbon-removal tech.