Key Highlights
- Mercedes-Benz has sold only 1,450 units of the electric G580 through April 2025, compared to 9,700 combustion-engine G-Class vehicles in the same period.
- Despite its advanced quad-motor setup and off-road capabilities, the G580’s high price and limited range have failed to attract the typical G-Wagen buyer.
- Mercedes is reportedly considering adding a combustion or hybrid option to the upcoming baby G-Class, which was initially planned as an electric-only model.
Despite its off-road prowess and cutting-edge electric drivetrain, the Mercedes-Benz G580, the electric version of the iconic G-Class, has failed to attract significant buyer interest, prompting internal concerns and possible shifts in strategy.
Sales Struggles
According to a report from Handelsblatt, only 1,450 units of the G580 were sold through April 2025, significantly trailing behind the 9,700 combustion-engine G-Class units sold in the same period. Sources inside Mercedes allegedly called the G580 a “complete flop,” noting that it is “sitting like lead at dealers.”
The G580, starting at $162,250 in the U.S. and nearly €147,000 in Europe, offers a quad-motor setup and excellent off-road capability. However, its 239-mile EPA range falls short of the expectations set by the traditional V8-powered G63, which continues to dominate sales.
Many buyers seem to prefer the emotional and auditory experience of the V8, even though the G580 includes “G-Roar,” a feature that mimics the iconic engine sound. While the G580 impressed reviewers with its handling and capabilities, customer sentiment has leaned towards the traditional model.
Mercedes Eyes Hybrid Option for Upcoming Baby G-Class
The poor sales performance is reportedly pushing Mercedes to reconsider its electric-only approach for the upcoming “baby G-Class,” originally planned as a purely EV model. Insiders suggest a hybrid or combustion variant may now be under consideration, echoing similar pivots seen in the industry, such as Fiat’s recent move to revive an ICE version of its 500e.
Mercedes has not officially confirmed changes but maintains that it is committed to powertrain flexibility. With the baby G-Class launch expected in 2027, time remains for strategic adjustments.